With Memorial Day approaching, automakers are already rolling out aggressive incentive programs to move inventory. Our analysis of current and upcoming offers reveals the best deals across every vehicle category for spring 2026 shoppers.
The standout offer is Chevrolet's 0% APR for 72 months on the 2026 Equinox EV, effectively eliminating financing costs on one of the best-selling EVs in America. Combined with the $7,500 federal tax credit, the effective monthly payment drops below $350.
In the truck segment, Ram is offering $8,000 in combined rebates on the 2026 Ram 1500, making it the best value in full-size pickups. Ford and GM have responded with increased incentives on F-150 and Silverado, creating a buyer's market for truck shoppers.
Luxury brands are competing fiercely for lease customers. BMW is offering the 2026 X3 at $449/month with just $2,999 due at signing, while Mercedes has reduced GLC lease payments by $100/month compared to last quarter.
Auto industry analysts recommend shopping early in May before the best inventory is claimed. Dealers are particularly motivated to clear 2026 models ahead of 2027 model year arrivals scheduled for late summer.
